Website Year in Review 2021
In reviewing our website statistics and analytics for 2021, we are proud to share our highlights.
We had 5095 unique visitors from around the world! That is a 214% year-over-year increase!!
Almost 60% of our visitors were from Canada, the vast majority were from Alberta. Our visitors mostly came from the big three cities in Alberta:
Calgary
Lethbridge
Edmonton
Interestingly, we had a 110% increase in overall pageviews (10,511) compared to the previous year. Although our most popular page content continues to be:
Homepage
Nest box building
Mountain Bluebird Information
About MBTCS
Essential Information for Trail Monitors
Member Photo Gallery
News
Take Action
Webmaster Comments & Observations
Cost to benefit from the website is reasonable - $144USD (~$186CAD) to accommodate approximately 5,095 unique visitors = ~27 visitors per dollar spent.
Website helps MBTCS share mission, statistics, research, observations, sightings, and so much more.
Member suggestions and feedback are encouraged to improve the website.
Everyone is welcome to submit content to the website - articles, photos, links, etc.
Good year-over-year growth in site traffic.
Goals for the next year
Maintain active web presence through regular page updates (news & events)
Thoroughly review top 5 pages and update if necessary
Increase photo content on the Member Gallery page
Improve search engine optimization (SEO) to increase page ranking and inbound traffic
Integrate CanadaHelps donation button call-to-action
If you are interested in guest-writing an article or cross-posting content on our website, please get in touch! We are always interested in content related to Mountain Bluebirds that will benefit our members in Southern Alberta.
Looking ahead at 2022, what do you want type of content are you interested in? How can we improve our online presence?