MBTCS Website Year in Review - 2024
As we wrap up 2024, we’re excited to share some highlights of our website’s performance over the past year.
This annual “Year in Review” helps us celebrate progress, recognize areas for growth, and offer you a transparent look at our online impact.
Our Top 7 Most Read Articles
Our readers enjoyed a range of insightful and educational articles this year. The following seven stood out and received the most attention:
All about the Mountain Bluebird
A comprehensive overview of this iconic species, covering their habitat, behaviour, and importance to local ecosystems.
Where do Mountain Bluebirds migrate to in Winter?
This article answered a common question from readers, exploring the migratory paths and winter destinations of Mountain Bluebirds.
Building a Mountain Bluebird nest box: A guide to supporting local wildlife
A practical guide for those looking to make a difference by providing safe nesting spaces for bluebirds.
Unwanted guest in Bluebird nest box
An intriguing read about managing and preventing unwelcome species in bluebird nesting sites, offering solutions for trail monitors.
Essential Information for Trail Monitors
A must-read for anyone helping maintain bluebird trails, offering key advice and reminders for successful monitoring.
Our Top 7 Recommendations for Nest Box Placement
This article provided actionable tips for optimal nest box placement, helping readers improve bluebird habitat suitability in their areas.
These articles not only highlight the breadth of our content but also show the diverse interests of our audience, from practical guidance to bluebird trivia. Be sure to revisit them if you missed any!
Year-over-year website statistics
We reached more people than ever
Visits soared to 8,443, a 36% increase over last year.
Unique visitors rose to 7,300, marking a 38% year-over-year gain.
Pageviews climbed to 12,000, reflecting a 36% increase from last year.
Our visitors come from all over North America
Our website traffic was nearly evenly split between the United States (46.7%) and Canada (45.9%), with the province of Alberta leading Canadian visits at 2,614. Within Alberta, most traffic came from Calgary, Lethbridge, and Edmonton, while Sherwood Park, Cochrane, Coaldale, Okotoks, Pincher Creek, Red Deer, and Canmore also contributed meaningfully.
On the U.S. side, Colorado, California, and Washington topped the list, followed by Montana, New York, and several other states that share a strong interest in Mountain Bluebirds and conservation.
Webmaster comments and observations
Solid Cost-Benefit: We spent roughly $176 USD (~$250 CAD) to host the website, equating to about 34 visitors per dollar spent.
Mission Visibility: The site is crucial for sharing MBTCS’s mission, statistics, research, observations, and sightings.
Feedback Welcome: Members are encouraged to submit suggestions, content, and feedback to enhance the site.
Open Submissions: Articles, photos, and links from the community are always welcome.
Ongoing Growth: Strong year-over-year increases in traffic affirm the website’s value and reach.
Goals for the next year
Maintain an active online presence through regular updates to news, events, and other key pages.
Review and refresh top pages by thoroughly examining and updating their content as needed.
Expand photo content through photo contributions on the Member Gallery page.
Encourage guest writers and cross-posting by inviting members or partners to publish relevant articles, helping us build a richer library of Mountain Bluebird content.
Looking ahead
As we move into 2025, we want to hear from you:
What types of content would you like to see more of?
How can we improve our site’s functionality, design, or resources?
Your insights will help guide our efforts to better serve the Mountain Bluebird community.
If you are interested in guest-writing an article or cross-posting content on our website, please get in touch! We are always interested in content related to Mountain Bluebirds that will benefit our members in Southern Alberta.
Thank you!
We could not have reached these milestones without you. Every click, share, and contribution plays a vital role in raising awareness, connecting with supporters, and furthering the cause of Mountain Bluebird conservation. Thank you for being part of our journey, and here’s to an even brighter 2025!